Consumer Misconceptions
It wasn't until I watched Car/Business on CTV, that I realized how important it is to find out the myths surrounding a product. Of course it's always important to dispel the myths or misconceptions, but being able to discern what these misunderstandings are can be a harder task.
The segment on Car/Business was talking about the engine behind the Toyota Prius Hybrid and how they were partnering with competitors to improve hybrid car technology and advance the industry as a whole, and dispel some myths. I'm not a car junkie, but the last I heard about hybrid electric motor cars, you have to plug them in. Run out of juice and your car runs like a regular car. Correct? Apparently not so. Surprised as I was, I realized that most new technologies live under whatever stereotypes established by their initial introduction.
When marketing new technology it's always important to understand and administer:
- Advantages - What does this mean for the industry or your technology in particular?
- Disadvantages - What are the direct disadvantages of your technology?
- Customer Reservations - What's preventing them from buying your technology?
- Dispelling the Myths - What have you done to change the disadvantages and does the consumer KNOW about these changes?
posted by Benjamin at 6:45 AM
1 Comments:
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8:45 AM
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