Girls only like guys with skills... HTML skills, hacking skills, and nunchuck skills. Using my special powers for marketing? Unfathomable. This is the journey of an engineer in a marketing world...

Friday, July 22, 2005

What a Wicked Web We Weave

Oh poor misguided Rockstar... You tried to squeeze it by and lie about it, and now you've got a crap load of problems to deal with. If you haven't already heard, Rockstar Games, maker of the popular title Grand Theft Auto series, is being investigated for having a hidden sex game in their software (unlocked by an extra download). They've had their ESRB rating booted to Adult, and now have to work with developing a new version that's as clean as GTA can be.

Fallout from this is going to affect their sales, their publisher, and most likely the gaming industry as a whole.

1. Don't push the envelope. The Grand Theft Auto series was always on the borderline of being "Adult-only" but despite that, did very well in sales. Last thing you need is to push the product overboard to the point where retailers won't even sell it. I'm sure development teams were all aware of the "Hot Coffee" mod, because it's not a complete re-coding of the software, it's just a simple unlocking feature to an Easter Egg program already residing in the software.

2. More lies, less credibility. It's nice to try and cover your tracks with excuses that are semi-plausible, but the fallout disaster only increases with the more lies that are uncovered.

Let's be honest people, if you know the youth are your target and parents still tell them when to go to bed, they'll still watch what they're doing. They might overlook good ol' violence, but I don't think the masses are ready for simulated sex yet... They have enough trouble dealing with it in real-life.

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